True professional. For blondes & highlights. Salon created. Salon approved. Purple shampoo with violet pigments. Maintains color for all blondes & highlights. Brass resistant. Anti-fade technology protection. Ultra moisturizing. Free from sulfates; SLS; parabens; phthalates. Created over 20 years ago by the World Hair Styling Champion, Marc Anthony delivers premium quality True Professional products worldwide. Today, the March Anthony Professional Styling Team continues the mission of innovation, trends and the guarantee that each product must deliver superior results to be worthy of the seal Salon Created-Salon Approved. Violet pigments neutralize brass tones, leaving hair with enhanced blonde color and highlights. Formulated to cleanse with the extra care and moisture all blonde tones need. marcanthony.com. Made in Canada.